Social Media and Selling Real Estate

Are you looking to sell a property in Pennsylvania? In recent years, social media has gone mainstream, but it isn’t only being used to keep in touch with friends and family anymore. Many companies use Facebook and Twitter to market themselves online, and Chester County real estate is following close behind. When selling a home in PA, it can be beneficial to utilize social media outlets to get a home sold fast and for the highest price possible.

Many real estate companies have an entire Facebook or Twitter page solely for creating posts about new homes on the market. The key to keeping readers updated and obtaining more friends and followers is to update information regularly. Administrators of the page can post basic information about the house, and can also link to pictures and YouTube videos that might give potential buyers a look on the Internet before they see the house in person. 

Social media updates may also include important information, such as when open houses are going to be available.

When selling a home in PA, the most beneficial part about marketing Chester County real estate using social media (rather than a basic website) is that buyers are able to interact with the sellers online. A seller that wants to sell PA property can easily put an advertisement in a magazine or publish content to a website about a house for sale, and have no idea how people are reacting to the ad or how many people are even seeing it at all. When a home is post on Facebook, however, immediate results are seen.

Based on the comments and “likes” for each post, a seller will be able to tell right away what people think of the houses being posted. Likewise, buyers can post on the seller’s wall to provide their opinions or request information for home listings based on their individual needs. It’s a win-win situation.

Posting information on open houses and showings can be helpful, but another important factor that Chester County real estate experts take into consideration when making their posts is that buyers often do not have enough knowledge in the world of real estate when going into the process. Most home listings will not pertain to every single person reading the seller’s Twitter posts, so real estate companies have taken to posting general information about the industry to keep potential buyers informed and interested until they finally find their dream home.

Sharing these trade secrets will make buyers feel more comfortable, and will also invite other professionals in the business to lend their own opinions.

Whether it involves updating information on business trends or posting videos to promote specific homes for sale, social media has proven to be a great aide when it comes to selling PA property. Buyers can ask questions and find the perfect home without having to settle, and sellers can get top dollar on their homes quickly by frequently updating social media pages.

To learn more about buying and selling your home in Chester County, PA, call Liz Saunders at 1-888-914-4833 or send her an email.